Unisex, aber alles andere als neutral - No Shit Shirts

Unisex, but anything but neutral

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December 13, 2025|No Shit Shirts

Designs that embrace not just the body, but diversity

Anyone who still believes clothing has a gender has probably not only missed the last 10 years of social media but also completely ignored recent societal debates. Unisex fashion is no longer a niche phenomenon, but rather an expression of our refusal to be dictated to by outdated notions about who should wear what. Fashion can be freedom, and unisex is the antithesis of a centuries-old patriarchal system that divides clothing into two categories: "for men" and "for women."

It's not just about designing a t-shirt that happens to fit everyone. It's about making a fashion statement that says: identity is diverse, bodies are different, and nobody needs rigid categories to feel comfortable. So, if you browse the No Shit Shop, you'll only find fashion for everyone and tons of cool unisex pieces.

Unisex means freedom, not grey

Gender-neutral fashion is often confused with "neutral color," as if gray were the answer to all societal questions. But it's about designs that don't pigeonhole people. In a world where gender isn't a binary constraint, it's only fitting that fashion reflects this.

And because many terms tend to get mixed up here, a quick reality check is worthwhile: Sex is biological (which doesn't automatically mean binary), gender identity is an inner experience, and gender expression is what we express, including through our clothing. So, if someone believes a T-shirt can determine "what you are," that says more about their preconceived notions than about the shirt itself. Unisex fashion breaks down this kind of thinking: It makes diversity visible without forcing anyone to conform.

Why unisex is so damn practical AND political

A good unisex shirt has a cut that fits many people without forcing anything on anyone. No more absurd size sizing between "men's S," "women's M," or "only fits if you can't breathe." Unisex means: comfort for all bodies.

But its strength lies not only in comfort. Gender-neutral fashion clearly rejects traditional gender roles. Pink for women, blue for men? Really? In what century? Unisex fashion reveals how artificial such dictates are and how wonderful it can be to simply ignore them.

Unisex fashion demonstrates that stereotypical thinking isn't innate but constructed, and that it can be decisively challenged. No Shit Shirts does precisely that: designs that suit everyone, yet still convey clear feminist and socio-critical messages. A single shirt can thus say more than a three-page essay ever could. It can send signals in everyday life: for openness, for diversity, for equality, and against gender roles that belong in a museum.

How to find your perfect unisex shirt

Unisex doesn't mean "one size fits all." That's why you'll find clear fit information and a detailed size chart in the description of each of our products. We don't want you having to guess whether to order S, M, or "hangs like a curtain."

Embracing diversity means living self-determination

Fashion can build barriers or break them down. It shows that diversity doesn't have to be complicated as long as you're willing to question old patterns. No Shit Shirts demonstrates that fashion can be inclusive, political, humorous, and stylish without compromising its integrity.

Takeaways

Unisex = Freedom: Clothing independent of sex, gender, or body shape
Cut instead of drawer: Flexible design fits everyone and breaks gender stereotypes.
Fashion as a statement: Humorous and feminist designs show attitude without excluding.
Self-determination through clothing: Clothing becomes a political tool for openness, tolerance and diversity.